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The Lazy Writer’s Guide to 30-Minute Keyword Research

Posted by BritneyMuller You, a content marketing ninja, are able to wield immense SEO reach with your content in ways most SEOs (*cough* like myself) can only dream of. BUT, you’re not leveraging...

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Tangential Content Earns More Links and Social Shares in Boring Industries...

Posted by kerryjones Many companies still don’t see the benefit of creating content that isn’t directly about their products or brand. But unless you have a universally interesting brand, you’ll be...

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How to Use the "Keywords by Site" Data in Tools (Moz, SEMrush, Ahrefs, etc.)...

Posted by randfish One of the most helpful functions of modern-day SEO software is the idea of a “keyword universe,” a database of tens of millions of keywords that you can tap into and discover what...

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Keyword Research Beats Nate Silver’s 2016 Presidential Election Prediction

Posted by BritneyMuller 100% of statisticians would say this is a terrible method for predicting elections. However, in the case of 2016’s presidential election, analyzing the geographic search volume...

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New Research: 35% of Competitive Local Keywords Have Local Pack Ads

Posted by Dr-Pete Over the past year, you may have spotted a new kind of Google ad on a local search. It looks something like this one (on a search for “oil change” from my Pixel phone in the Chicago...

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